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OLED TV hailed as a symbol of Sony revival

October 2nd, 2007 · No Comments

Sony President Ryoji Chubachi has said he wants his company’s first commercial OLED screen to be viewed as a “symbol of the revival of Sony’s technological prowess. I want this to be the flag under which we charge forwards to turn the fortunes around.”
The XEL-1 OLED TV, which has proved a major PR coup for the brand, will be positioned alongside Sony’s BRAVIA range,”with the aim of expanding its overall TV business.” Sony says that the XEL-1 “represents the first stage” in an ongoing OLED TV business, and that it will “continue to advance its OLED TV development, while focusing on long-term business growth.” Sony doesn’t believe that the technology will replace LCD overnight, but suggests that it has considerable potential.
Sony began its research into electroluminescent organic materials in 1994. The first screens appeared on mobile products in 2004. Unlike LCD, OLED displays are light-emitting and have no need for a separate light source to act as a backlight. The current lifespan is about half that of LCD, at 30,000 hours.

Tags: Corporate · High definition TV · LCD TV · Plasma · Trade

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