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Toshiba and Microsoft partner to promote HDi across platforms

October 8th, 2007 · No Comments

Toshiba and fellow-HD DVD supporter Microsoft have announced the formation of the Advanced Interactivity Consortium (AIC), to promote advanced interactivity on a range of consumer devices which will “substantially expand the possibilities of high-definition home entertainment.”
The pair says that interactive features currently used on will be rolled out to other products and distribution services, including PCs, TVs, game consoles and mobile devices. At the core of the initiative is Microsoft’s XML-based HDi technology.
Robbie Bach, Microsoft’s Entertainment and Devices Division president explains that “The AIC has its roots in the work we’ve done with HDi and HD DVD, but is open to all companies interested in bringing a broader set of connected experiences to consumers on different platforms. We look forward to contributing to this effort with HDi, our implementation of HD DVD’s interactive layer, and to collaborate with AIC members on how to extend interactive compatibilities to the consumer electronics market. The goal is to ensure a high-quality experience not only through optical discs but also through new digital download services.”
Hisatsugu Nonaka, corporate executive vice president at Toshiba says:”Creating attractive consumer experiences with advanced interactivity is critical to bringing digital home entertainment to the next level. In order to create these ecosystems, we wanted to bring together a group of companies committed to extending these scenarios across a wide variety of platforms. The Advanced Interactivity Consortium will advocate for these platforms as well as help ensure interoperability of HD DVD players and services.”

Tags: Corporate · HD DVD and Blu-ray · Internet and networking · Trade

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