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No need for interactivity says Blu-ray boss

October 12th, 2007 · 1 Comment

supporters have dismissed the importance of advanced interactivity as a weapon in the HD format war. While an increasing number of discs are coming to market with online interactivity, Blu-ray releases remain simplistic in comparison, because of hardware limitations. The HD DVD of Evan Almighty is the latest disc with web-enabled features. It follows 300 and Blood Diamond.
Pioneer’s Andy Parsons, spokesman for the Blu-ray Disc Association, insists that people buy HD movies “not to interact, it’s so they can have high-def viewing. Interactivity is nice, but it’s not causing people to say I won’t watch the movie.”
Alan Bell, chief technology officer at Paramount Pictures, disagrees. “Both Blu-ray and HD DVD create great picture and sound,” he said. “But we need something extra to sell next-generation technology.” He maintains that younger consumers expect to interact with their media.

Tags: HD DVD and Blu-ray · Home cinema · Internet and networking · Trade

1 response so far ↓

  • 1 Liam McLaughlin // Oct 12, 2007 at 1:29 pm

    What a crock. Just making excuses for the shambles that has been the Blu-Ray launch (and because Pioneer’s very latest player launched just this month is STILL going to be out-of-date by the end of the year).

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