If you thought that future for plasma TV was in super-large screen sizes, think again. LG has announced a 32-inch model which will debut in Europe in November. The LG 32PC5RV (pictured above) will go head to head with an avalanche of LCD screens at the same size. However, unlike rival LCD TVs, LG says that motion blur is not an issue as the screen has a response time of just 0.001 ms.
“Even though producing this smaller plasma TV was challenging both technologically and cost-wise, we were able to keep costs low and quality high by simplifying the manufacturing process,” explains Dr. Jong Seok Park, vice president and head of PDP TV Division. “We trimmed costs further by reducing packaging to the point where we can ship two of these TVs in the same space it used to take to ship just one.”
LG Electronics Digital Display Company president Simon Kang adds that the introduction is “all about carving out a new niche for a growing demand. When there is a large flat-panel TV in almost every living room in the high-end market, people start to want a more personal TV set for cozier settings, which has led to the ‘second TV’ trend. Meanwhile, there is explosive demand for this size of flat panel TV in emerging markets, in part due to the 2008 Olympic Games in Beijing. Until now, people had previously only been able to buy an LCD TV in this size range. So we are offering a plasma option, which is also easier on the eyes, to provide more choice to consumers.”
The 32-inch flatpanel TV is the fastest growing segment in the industry. According to DisplaySearch, demand for 32-inch LCD TVs has grown to 24.9 million units in 2007, and is expected to increase to 33.4 million units in 2008.
The screen will debut in Brazil this month before being released in 27 other territories worldwide.