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UK shops are underselling hi-def says Sony

November 2nd, 2007 · 1 Comment

Sony KDS-R70XBR2
UK retailers are not selling the real benefits of high definition says Sony. The company conducted its own secret shopper survey of key UK retailers and concluded that the message about the benefits of , the and HD camcorders is not getting out to consumers.
Says Sony sales training manager Kevin McNally: “We’re finding that no-one is talking about HD content, they’re not raising the issue with consumers. They don’t look beyond the TV.” He adds that when TV content is mentioned it’s only ever in regard to Sky’s HD service. “UK retailers are underselling HD.” To redress the balance, Sony UK has embarked on a series of national High Definition Experience road shows to help educate sales staff.

Tags: HD DVD and Blu-ray · Trade

1 response so far ↓

  • 1 Roy Woods // Nov 2, 2007 at 10:44 am

    Well if they marketed the PS3 as a Media Centre with blu-ray – and put a decent sized hard drive in it (say, 300 – 500 gig) and not as a child’s toy (games machine) they’d sell them by the truck-load. Sony is just about to introduce a pretty round white media centre – but it’s DVD only, no blu-ray, and costs over 600.

    A PS3 with an external 500gig drive looks good – but it doesn’t play HD DVD!

    It’s not the retail staff that need training, it’s HQ marketing/product people that need to lead from above!

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