UK retailers are not selling the real benefits of high definition says Sony. The company conducted its own secret shopper survey of key UK retailers and concluded that the message about the benefits of Blu-ray, the PlayStation 3 and HD camcorders is not getting out to consumers.
Says Sony sales training manager Kevin McNally: “We’re finding that no-one is talking about HD content, they’re not raising the issue with consumers. They don’t look beyond the TV.” He adds that when TV content is mentioned it’s only ever in regard to Sky’s HD service. “UK retailers are underselling HD.” To redress the balance, Sony UK has embarked on a series of national High Definition Experience road shows to help educate sales staff.