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Microsoft hits back at Blu-ray, says HD DVD drive a success

November 5th, 2007 · No Comments

Microsoft’s director of Consumer Media Technology, Kevin Collins, says that having a high definition picture isn’t enough to tempt consumers to upgrade to next generation disc technology. Hitting back at recent announcements dismissing , he says that the software giant currently employs over 100 engineers in iHD development.
In an interview with trade resource Home Media Magazine, he explains that the company backed HD DVD from the outset because it mandated a specification that would enable studios to build in advanced interactivity. Although Collins rules out producing an Xbox 360 with integrated HD DVD drive, he does point out that according to NPD sales information the Xbox standalone HD DVD player has “outsold all combined Blu-Ray dedicated players by a substantial factor.” Collins also suggests that once a library of compelling games becomes available for the , the number of Blu-ray movies PS3 owners buy and watch will drop dramatically.

Tags: HD DVD and Blu-ray · Internet and networking · Trade · Video games

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