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Red-faced Warner says it will remain HD format neutral

November 7th, 2007 · No Comments

Recent comments by Dan Silverberg, VP of high-definition media for Warner Home Video, that the Hollywood major was considering dropping to support only have clearly caused embarrassment for the studio. Days after his comments echoed around the web, Warner says that he was “misquoted and misconstrued.”
Speaking at a BD promotional event, Silverberg was quoted as saying: “One thing that may be changing is our strategy. When both formats launched and hardware prices were high, we made a decision to support both formats and let the consumer decide. The notion of staying in two formats for the duration is something we are re-evaluating now that we are in the fourth quarter. We are committed to the Blu-ray format.”
In full damage limitation mode, Jim Noonan, Warner’s SVP of Strategic Promotion and Communication, has responded: “Warner’s position has not changed. We support both formats and we have made no decision to alter that policy, nor are there any such announcements coming, or being planned.”

Tags: Corporate · HD DVD and Blu-ray · Home cinema · Trade

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