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Blu-ray chiefs claim sales dominance but dodge questions

November 28th, 2007 · No Comments

The Blu-ray Disc Association European Promotions Committee has announced that BD sales across Europe have topped one million units. Data from market analyst Gfk International reveals that of the hi-def movie discs bought by European consumers this year, 73 per cent were in the BD format and 27 per cent were .
The format has enjoyed a recent surge on the back of releases for Spider-Man 3, Die Hard 4.0 and Pirates of the Caribbean: At World’s End.
“This is an important milestone for in Europe and proves once again that whenever consumers have the choice they decide overwhelmingly in favour of BD,” says Frank Simonis, Chairman of the European BD Promotions Committee. “Early indicators show that the Christmas holiday season will be exceptionally good for Blu-ray Disc across all categories from packaged media to standalone players and BD capable games consoles.”
However at a tense London press conference, representatives from Disney, Fox and Sony all refused to be drawn on the apparent low attachment rate of the format, which is built almost entirely on sales of the games console.
Figures seem to indicate that PS3 owners typically buy only one disc each. The platform may almost be undermined as a DVD replacement system when the PS3’s games catalogue begins to populate with titles people actually want to play.
Perhaps predictably, there was no talk of any “stalemate” during the conference. According to Bob Chapek, Worldwide President of Walt Disney Studios Home Entertainment, the sales information is a prelude for an exponential growth period in BD sales: “Blu-ray will inevitably prevail because Blu-ray delivers what consumers want: true high definition picture without compromise, the best sound quality, the best choice in content, the most in special features, and of course the most disc storage capacity. No tradeoffs. No compromises.”
Mike Dunn, Worldwide President, Twentieth Century Fox Home Entertainment adds: “I think European consumers realize the future is ‘Blu.’ The certainty that Blu-ray will be the successor to DVD boils down to one simple truth: Blu-ray technology is just better. It was created as a new format with plenty of room ready to serve movies, music, gaming and computing, and sometimes all four at once. Having nearly 70 per cent more capacity on a Blu-ray disc, compared to a HD DVD disc, makes Blu-ray future proof and allows for unbridled creativity as new interactive features evolve.”
David Bishop, Worldwide President of Sony Pictures Home Entertainment, concludes: “The extremely strong performance of Blu-ray in Europe in a relatively short period of time is no surprise and clearly demonstrates that consumers are embracing Blu-ray as the high definition format of choice. As in the United States, Blu-ray continuously outsells HD DVD by a ratio of more than more than two to one, and 3:1 since the launch of the PlayStation 3 in Europe. Consumer spending is sending an obvious message and this growing sales margin leaves little doubt that Blu-ray is on-track to ultimately win this format war worldwide.”

Tags: Corporate · HD DVD and Blu-ray · Trade · Video games

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