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Hi-def not prime motivator for new TV sales

December 10th, 2007 · No Comments

When consumers buy a high definition TV set they don’t have particularly high expectations for it, according to new market research. Most are buying them simply because they believe them to offer a higher standard of picture quality and design than their current sets. Few are thinking about adding a high definition source to make the most of the screen. At least that’s the findings of market research company Frank N Magrid Associates. Its report, entitled Consumers and High Definition Television: Attitudes, Awareness and Usage, also reveals that 13 per cent of consumers say they are very likely to buy an HD set over the next 12 months, up 4 per cent year-on-year. Just 14 per cent of US owners subscribe to hi-def content from cable and satellite providers.
Toshiba UK says it will raise expectations of what its HD Ready screens can do by aggressively bundling free HD DVD players with virtually all of its Regza TVs 32-inches and over, purchased from major brick and mortar retailers this Christmas. Not only will this give a significant boost to the number of owners in the UK, it will also show just how exciting HD can look on their new TV, says the brand.

Tags: HD DVD and Blu-ray · LCD TV · Trade

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