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Mainstream success for Blu-ray and HD DVD far-fetched

December 10th, 2007 · No Comments

The idea that either or can replace DVD is “far-fetched”, according to speakers at High Def 2.0, an industry forum sponsored by trade publication Home Media Magazine and The Hollywood Reporter. Sales of HD discs are still minuscule compared to standard definition, and “the consumer doesn’t know enough to care” about either format. According to Judith McCourt, from research outfit The Redhill Group, buyers simply don’t “understand the value proposition of HD. What they have is good enough.”
Explains Helen Davis Jayalth, senior analyst at Screen Digest, consumers were buying an average of 6.9 discs a year in the second year of DVD. This compares to just one BD movie a year for current owners. However, she added that both HD formats were here to stay: “We expect them to coexist.” Projections suggest that by 2012, the two formats would enjoy a 50-50 split in disc sales.

Tags: HD DVD and Blu-ray · Home cinema · Trade

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