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Sony targets iTunes with PlayStation Network service

December 12th, 2007 · No Comments

Sony believes that it can take on Apple and iTunes with its upcoming PlayStation Network download service. Speaking in Tokyo, Sir Howard Stringer confirmed that the company is building a radical new back-end that would allow users to buy and download music and video for playback on s, s, mobile phones and possibly third party media devices.
For the first time, Stringer revealed that the Network would be based on open standards and that Sony would welcome both hardware and software partners, as long as they agreed to use Sony DRM (digital rights management) technology. “PlayStation Network is not proprietary. It’s based on open standards,” he said. “We’re being very careful to be more open than anyone else. If we can ever connect the dots, then we have a great advantage against our rivals and some advantage in competition with Apple and Microsoft.”

Tags: Corporate · Hi-fi · Internet and networking · Trade

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