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Upcoming HD disc buyers favour HD DVD over Blu-ray

December 12th, 2007 · No Comments

Future adopters of hi-def are more likely to buy than players. So says market analysts The Diffusion Group. TDG researchers have identified a new mass-market buying group, dubbed the HDTV Intenders, who unlike the classic Early Adopters, have a lower disposable income but remain keen to adopt HD if the price is right. Amongst these HDTV Intenders, 43 per cent expressed a preference for HD DVD, with just 27 per cent favouring Blu-ray. The remaining 30 per cent are undecided.
Andy Parsons, marketing director of the Blu-ray Disc Association, dismissed the results. “If you are going to throw ‘mass market’ around, you can’t do that and ignore brands like Disney and Fox,” he said. He also argued that the majority of buyers of inexpensive HD DVD players use them for mainly for DVD playback, claiming that Toshiba’s policy of driving prices low isn’t working for them. “It still comes down to content availability and content pricing. You can’t have cheap players without cheap content.”

Tags: HD DVD and Blu-ray · High definition TV · Trade

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