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Toshiba to announce new HD DVD strategy within weeks

January 9th, 2008 · No Comments

Toshiba says it will respond “within weeks” to the recent decision by Warner to support only Blu-ray going forward. “We will consult with our HD DVD partners and look at the business opportunities worldwide before going forward. We believe that Warner is wrong to say that the customer has already decided that it wants Blu-ray over HD DVD. You only have to look at the at the sales of HD DVD discs compared to Blu-ray at Amazon over the Christmas period, and the attachment rates of Blu-ray discs to PS3s to see that,” explained spokesman Jonathan Brayshaw.
Disney’s Bob Chapek, however, says he was not surprised by the decision: “I think the handwriting was on the wall. Consumers had started to make their choice a while ago. Now I think it is safe to say that Blu-ray will be the ultimate successor to DVD.”
Blu-ray supporters say that they now want to woo consumers away from DVD, rather than trade blows with a rival format. “We can start focusing our energy away from fighting about which format is the better format and now start focusing on consumer education,” says Lionsgate President Steve Beeks. “Consumers need to upgrade from standard def to high def, and perhaps we can start to see packaged media sales start to grow again.”

Tags: HD DVD and Blu-ray · Home cinema · Trade

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