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Fox embraces Apple DRM for all movie Digital Copies

January 16th, 2008 · No Comments

Fox will significantly ramp up the number of DVDs offering secondary digital copies of a movie, after agreeing to use Apple’s DRM technology and iTunes. As many as 40 Apple-friendly titles will be released this year, beginning with the new Family Guy Presents: Blue Harvest cartoon. The new Apple Digital Copies will be available on the company’s upcoming two-disc special editions.
Digital Copies can only be played back on PCs and Apple portable products. Users move the Digital Copy from their DVD to iTunes library and activate it with a unique code. Previous versions of Digital Copy could play in all portable players with the exception of Apple kit.
Fox president Mike Dunn explained the Apple switch, saying: “Given Apple’s dominance in the portable entertainment market and our rapidly evolving digital world, a DVD with a Digital Copy for Apple offers a simple way for consumers to satisfy their growing desire to watch what they want, when they want and importantly, how and where they want.”
Fox’s Steve Feldstein, adds: “the portable video universe is the iPod universe. We are giving movie lovers yet another option to how they can enjoy their entertainment. This is an added convenience for consumers, where within five minutes they can go from disc to , and they are ready to roll.”
Unless of course, they own a Zune…

Tags: Corporate · DVD · Internet and networking · Trade

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