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The new generation of Blu-ray players, which will offer BD Live internet connectivity, will also be able to take advantage of a proposed new technology called BD Magic. Developed by Related Content Database, BD magic will allow users to connect their BD players via the Gracenote media database in order to download related content for Blu-ray, DVD and CD. According to a spokesperson from RCDD, there is “a big difference between just having a Web-connecting feature on a disc to pull in some new content, and having a new category of network-connected entertainment.”