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Dixons kills off analogue TVs, calls ongoing UK sales inappropriate

January 23rd, 2008 · No Comments

The analogue TV should be consigned to the boot-sale of history. So says Dixons Stores group, parent of dixons.co.uk, currys and PC World. DSG has announced that it will no longer stock analogue-only TVs; no further orders will be placed for analogue televisions once existing commitments are fulfilled. The group is also terminating analogue tuner DVD recorders.
With sales of over two million sets annually, DSG is the UK’s biggest seller of TVs. Peter Keenan, managing director of Currys, says: “We believe that it is appropriate to ensure that our customers are able to select from a future-proof range of televisions. Integrated digital televisions are relatively simple to operate, offer superior technology and are an important window on the digital future. They are now available for less than 150 pounds from our stores.”
Even with the digital switch-over underway, sales of analogue TVs remain high in the UK, at 32 per cent. A position DSG describes as ‘inappropriate.’ “We are concerned at the high volumes of analogue televisions still on sale in the UK and we favour early transition to a digital only range,” says Keenan. “Digital provides a better deal for customers and reduces waste by removing the requirement for soon-to-be-obsolete analogue tuners in our television range and the unnecessary purchase of extra digital set-top boxes.”

Tags: Broadcasting · Corporate · LCD TV · Plasma · Trade

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