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Blu-ray sales surge not down to Warner, says analyst

January 24th, 2008 · No Comments

In news that will surprise few, market analyst The NPD Group has confirmed that sales of HD DVD dropped away sharply as news of Warner’s decision to stop supplying HD DVD discs filtered through to retail. Blu-ray player sales accounted for over 90 percent of all dedicated HD disc players during the week ending January 12. However, the fall-off may be a coincidence. NPD’s Stephen Baker says BD’s dominance may owe more to nationwide advertising campaigns for the format rather than news of changing studio support. “There were some promotions in the marketplace during that week with Sharp and Sony bundling Blu-ray players with televisions,” he says. “It’s unlikely that consumers would have made that kind of a choice that quickly based on new reports of Warner’s shifting from Blu-ray and HD DVD to Blu-ray exclusively.”
Prior to the Warner decision sales were split evenly between the formats. According to NPD data, the top-selling BD brand was Sony, with Panasonic and Sharp following. The PS3, excluded from the figures, continues to dominate all BD player sales, accounting for well over 90 per cent of the BD player population.

Tags: Corporate · HD DVD and Blu-ray · Trade

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