Hands up if you’re getting heartily sick of overt product placement in blockbuster movies? Now hands up if you’re looking forward to the upcoming Iron Man film? Well, we’ve got bad news. LG has inked a deal with Paramount to use the comic book feature to promote its mobile phone division. Expect hero Tony Stark to whip out his LG mobile at every conceivable opportunity. “The futuristic film coupled with the phones’ high-tech, innovative image will likely produce immense brand promotion effects,” says LG in a statement.