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HD DVD player sales bounce back

January 30th, 2008 · No Comments

HD DVD players have made a modest sales bounce-back, according to new data released by the NPD Group. Toshiba’s post-CES price cuts are thought to be responsible. During the week ending January 19, it’s been reported that 16,496 dedicated BD players were sold in the US, compared to 8,639 units for HD DVD. This gave the Blu-ray format a 65 per cent market share for the period.
Just how significant these percentages are is debatable though, given how low they appear to be for both formats. No figures are available for sales in the UK, although it’s reasonable to assume they are considerably lower.
Toshiba made no reference to the cost of HD DVD manufacture and promotion in its latest financial report released yesterday, and neither did it scale down fiscal projections. The Corporation reported a 25 per cent drop in profits, largely caused by the falling price of memory chips.

Tags: Corporate · HD DVD and Blu-ray · Trade

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