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We remain firm behind HD DVD, says Microsoft

February 1st, 2008 · No Comments

“Right now, as long as studios are still supporting titles, major retailers are still selling the product, and Toshiba is still coming out with players, we remain firm in supporting HD DVD.” So says Microsoft’s Kevin Collins. Speaking at the Sundance independent movie festival, where he was promoting the format’s web-enabled interactivity, Collins was pragmatic about the loss of Warner titles. The man from Microsoft maintains that HD DVD’s feature consistency remains a big plus for consumers. “HD DVD has mandatory networking ability,” he explains. “Blood Diamond has been updated three or four times since the HD DVD came out.”
Collins support follows on from comments made by Microsoft corporate VP Jeff Bell, who used the recent CES to state: “Our commitment to HD-DVD is profound and consistent; we have done very well in term of our Xbox 360 accessory sales. We have 400 HD-DVD movies from great studios available. It’s a long time between now and June.”
Toshiba’s Jodi Sally says that the format continues to represent significant value to the consumer, given both the free HD DVD deals available and the players’ ability to upscale standard DVDs. “There is no risk to the consumer,” she argues.

Tags: HD DVD and Blu-ray · Home cinema · Internet and networking · Trade · Video games

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