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Stock shortages hurting Xbox 360

February 15th, 2008 · No Comments

Xbox 360 HD DVD
Microsoft says faltering sales figures for the Xbox 360 in the States are due to product shortages, not falling demand. The head of Microsoft’s global game marketing division, Jeff Bell, says that the company misjudged demand, which is why Sony’s PS3 outpaced it for the first time in January, according to new US sales data.
“We’re literally out of stock in many stores. We think this will have an impact on our sales. It may cause the overall industry number to be down a little bit. Retailers have been really upset, they are on allocation. It is a lag I think we’re seeing in January and that may continue into February, then as spring ramps up we’ll be able to meet that demand.”
Bell says that In December Microsoft US sold 1.3 million 360s.

Tags: HD DVD and Blu-ray · Trade · Video games

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