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Freesat will fail, warns Top Up TV chief

February 17th, 2008 · No Comments

Will the upcoming free-to-view satellite service, Freesat, fly or fail? It all depends on who you listen to. According to Top Up TV’s Chief Executive Nick Markham, the service will struggle to make an impact against the UK’s Freeview and Sky platforms. He made the pronouncement at the recent Broadcast Building Audience Loyalty conference, claiming that Sky’s dominance will cause the Freesat project to struggle.
He said: “Sky has spent years perfecting its service and made sure that every home with satellite TV had it through Sky devices. There is no way it will just sit back and allow a new competitor to just come along and take a slice of the market.” He warned that Sky has “earned its monopoly.”
However industry confidence in the service, due to soft-launch this Spring, remains high. At least one Japanese major is planning to offer flatscreen TVs with integrated Freesat tuners in the autumn, citing the platform’s mix of free-to-air HDTV and standard definition channels as a major selling point.

Tags: Broadcasting · Corporate · High definition TV · Trade

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