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Paramount increases digital distribution via Xbox Live

February 19th, 2008 · No Comments

Even as Paramount preps its recent hi-def movie releases for a Blu-ray reissue, pending a release from its HD DVD contract, the studio has ramped up its digital distribution operation, inking a deal to supply more movie content to Microsoft’s Xbox Live service. From today, its robots in disguise Transformers HD remake will lead the download to rent rush, available to view for 380 Microsoft Points (aka three pounds 20p) for the HD edition.
Robin Burrowes, Xbox LIVE’s UK Marketing Manager says: “We are really happy to be able to welcome Paramount to Xbox LIVE Marketplace in UK. This announcement gives our Video Store customers in the UK an even greater choice of entertainment with a great level of HD movie quality, as always.”
Alex Carloss, Executive Vice President and General Manager of Paramount’s digital distribution division, adds: “We’re excited to be involved in the acceleration phase of the European launch of Xbox LIVE’s video store and look forward to watching this service grow. To deliver Paramount’s top films to people in their living room via a games console fits perfectly with our global digital distribution strategy.”
Also coming from Paramount in HD this Spring on Xbox Live are 1408, Disturbia, Hot Rod, A Mighty Heart, Heatbreak Kid, Stardust and In to the Wild. Warner will be offering The Assassination of Jesse James, Beowulf, License to Wed, No Reservations, The December Boys and Nancy Drew.

Tags: Broadcasting · HD DVD and Blu-ray · High definition TV · Internet and networking · Trade

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