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Dixons reports surge in Blu-ray interest

February 22nd, 2008 · No Comments

Online store Dixons.co.uk says it has seen an increase of over 150 per cent in the numbers of customers searching for Blu-Ray players. Managing Director deVere Forster, says: “This is good news for consumers as the availability of a single format will allow consumers to purchase the High Definition Blu-Ray format DVD player with every confidence and enjoy all the benefits that this fantastic format has to offer. Dixons aims to have the UK’s widest selection of Blu Ray players available for customers soon.”
But is the upsurge down to genuine interest in the format or curiosity generated by the enormous publicity surrounding its win over HD DVD? Only time will tell.

Tags: HD DVD and Blu-ray · Trade · Video games

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