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Sony romances Sharp for LCDs, snubs Samsung

February 25th, 2008 · No Comments

Is Sony preparing to divorce LCD panel-making partner Samsung? In an effort to maintain supplies of large panels for its booming BRAVIA brand, the corporation is now in talks with Sharp to buy panels. According to a weekend report in the Japanese press, such talks might even extend to a joint venture between the two companies. If Sony inks such a deal, the move would be a big strategic change for the brand, which previously has shunned LCD screens from fellow Japanese brands, preferring to source them from vendors in Korean and Taiwan.

Tags: Corporate · LCD TV · Trade

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