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UK leads Europe when it comes to hi-def

February 29th, 2008 · No Comments

According to trade group DEG Europe, the UK is leading Europe when it comes to high-definition home entertainment. 34 per cent of all HD sales come from the UK. According to the pan-industry body, the volume of high-def discs sold in Europe increased 85 fold between 2006 and 2007 “and is expected to rise exponentially into 2008.”
Yves Caillaud, Warner’s international senior vice president, says: “In 2007, we saw over 2.5 million units of high definition DVDs sold within Europe. To put this in context, when compared to the transfer from VHS to DVD in 1998, only 1,480,000 DVDs were sold in the first year. This clearly demonstrates the rapid consumer adoption of HD technologies.”
And while standard DVD players continue to outsell Blu-ray decks by a massive margin (the average selling price of a DVD spinner is just 37 pounds), next-gen players are gaining traction. According to GfK tracking, 11,100 units were sold in January 2007 jumping to 124,000 by December 2007.
According to Yves, “The increase in sales of HD players shows a strong move in the right direction. Factors that might be holding consumers back from full adoption include confusion over the formats available, a lack of education and understanding of the benefits of next generation technologies and the fact that SD players are the cheapest they have ever been.”

Tags: HD DVD and Blu-ray · High definition TV · Trade

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