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UK viewers ready for digital TV switchover, says report

March 5th, 2008 · No Comments

The UK has never been more ready for the digital TV switchover, but all the ramifications of the broadcasting change have yet to sink in. According to a report by Ofcom and Digital UK, nine out of ten adults are aware of the looming analogue TV shutdown. A new tracker survey found that national awareness had reached 89 per cent (by December 2007), with 53 per cent saying they had already converted all their TVs to digital. Unfortunately, less than half of those polled understood that their VCR would stop working properly after the analogue shutdown.

Tags: Broadcasting · Trade

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