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We can make DVD look as good as HD, says Toshiba

March 5th, 2008 · No Comments

In an exclusive interview with the Wall Street Journal, Toshiba’s chief executive Atsutoshi Nishida says he knew the HD DVD game was over as soon as Warner pulled the plug on the format. “I didn’t think we stood a chance after Warner left us because it meant HD DVD would have just 20 per cent to 30 per cent of software market share,” he says. “One has to take calculated risks in business, but it’s also important to switch gears immediately if you think your decision was wrong. We were doing this to win, and if we weren’t going to win then we had to pull out, especially since consumers were already asking for a single standard.”
He adds: “We took a little time before reaching a final decision, so we could give people a chance to voice their opinions and we could consider all the ramifications and consequences of pulling out, such as how it would affect consumers and us.”
However, Nishida goes on say that users soon won’t be able to tell the difference between Blu-ray and upscaled DVD on its next generation of DVD players: “We’re going to improve (upscaling) even more, so that consumers won’t be able to tell the difference from HD DVD images. The players would be much cheaper than Blu-ray players too. Next-generation DVD players are in a much weaker position than when standard DVD players were first introduced.”

Tags: Corporate · HD DVD and Blu-ray · High definition TV · Trade

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