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Sony launches film channel for mobile phones

April 2nd, 2008 · No Comments

Your own personal movie theater. That’s what Sony is calling its new film channel for US cellphone users. The service, dubbed PIX, launches this May. Slated for delivery to mini-screens are back-catalogue titles from Columbia Pictures, Tri-Star, Screen Gems and Sony Pictures Classics. In addition to the movies, which will be shown on a loop with advertising, phone users will also be able to access additional content for a DVD-like experience.
Sony says it will also commission new content specifically to be viewed on mobile phone screens and via internet channels. These include spoof soap opera Hot, Hot Los Angeles, fake late-night talk show The Writers Room and 3D cartoon The Roadants.

Tags: Broadcasting · Internet and networking · Trade

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