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When it comes to TV, special promotions are everything

April 14th, 2008 · No Comments

Flatscreen TVs and laptops remain a hotspot for DSG international, owners of Dixons, Currys and PC World stores. According to its latest business report, covering the 25 week period ending April 5, total group sales were up six per cent.  DSG says that its UK and Ireland Electricals business saw “good demand in response to promotions on flat panel televisions, laptops and large white goods, particularly over the Easter period. However demand outside of these promotions has been lower than expected, with a negative impact on margins. Overall sales in UK Computing remain disappointing, despite reasonable demand for laptops and games consoles.”
John Browett, DSG’s Chief Executive, says that when it comes to high-ticket items, consumers increasingly only buy when there’s a good promotional deal attached: “The trading environment since we last reported has remained challenging across our markets, particularly in the UK, Italy and Spain. Whilst like for like sales patterns are broadly in line with those we reported over the Christmas period, it is clear that customers have become increasingly promotion and deal driven, impacting gross margins.”

Tags: Corporate · Internet and networking · LCD TV · Plasma · Trade

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