JVC has revised down already gloomy sales projections, “due to intensified competition as well as delays in the launch of some new products in the area of LCD televisions.” The Japanese CE icon is banking on a new breed of ultra-slim LCD TVs to reinvigorate the brand, but these have yet to come to market.
The company says that group-wide sales are now expected to be about 22 billion yen below its previous forecast, adding that as a result net income will be 12.8 billion yen below its previous forecast. The inventor of the once world-beating VHS format says that it is having to rethink its display strategy, and will announce a new mid-term plan soon.
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