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Battle of the console bundles as GTA4 streets

April 29th, 2008 · No Comments

Will today’s launch of Grand Theft Auto IV upset the console war applecart? The franchise has long been a Sony exclusive, but GTA4 arrives on both the Xbox 360 and PS3 simultaneously, prompting a bonanza of system-bundling for games buyers. Both makers have their eye on wooing slow-moving PS2 players to their next-gen platforms.
Scott Steinberg, Sony Computer Entertainment America vice president of product marketing, says: “There is a definite history there. We’ve been slicing and dicing our database and marketing directly to the folks who are eligible for PS3 and a Grand Theft Auto IV message.” Microsoft though has a trump card: the promise of additional GTA4 content via Xbox Live later this year. The game is expected to shift six million copies during its first week.

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