Tonight in London, LG will spoof media with the supposed launch of a new TV series from David Nutter, the director of Smallville and Supernatural, called Scarlet. But there is no TV show. The carefully stage event is actually part of an elaborate worldwide promotional campaign for its upcoming Scarlet TV range, flat-panel models with a distinctive red back panel.
Yesterday, the company ran its first TV show hoax premiere in New York. As a result, it managed to sucker A-List celebs such as Paris Hilton and Lindsey Lohan into attending its product launch, a stunt said to have angered some.
The involvement of David Nutter in the project is real though. “I had no hesitation in getting involved,” he said. Nutter went on to cast Natassia Malthe, as the title ‘character’ for the campaign.
LG TV launch hoax angers celebs, fools media
April 30th, 2008 · No Comments