AV zombie

Sky now claims to have nine million subscribers. And according to new figures released by the satcaster, viewer churn is at a four year low at 10.5 per cent. Churn is the number one adversary of Pay TV operators. During its third quarter, BSkyB signed up 289,000 new customers, but after churn it was left with just 56,000 additional subscribers. The broadcaster has also revealed that it has 465,000 viewers for its Sky HD service and 3.4m for the Sky+ PVR.  The average annual revenue per viewer is 424 UK pounds.