AV zombie

PS2 owners have finally begun to migrate to the PlayStation3, thanks to GTA4 hardware bundles. Bob McKenzie, Senior Vice President for Merchandising, at US chain GameStop, says: “The launch has been tremendous in driving traffic to our stores, as well as providing a vigorous lift in PS3 console sales over this time last week.”
In the UK, Xbox 360 individual games sales eclipsed those on PS3. Official sales figures show that the Xbox 360 edition sold 335,000 copies on its debut day, compared to the PS3’s 274,000 copies. There’s no confirmation yet on how the console bundle battle is shaking down.
Sony has been banking on PlayStation brand loyalty playing a huge part in the adoption of the PS3 by gamers, even though the overall software base isn’t that compelling. It looks like the latest edition in the Grand Theft Auto franchise may just be the killer-app the platform’s been waiting for.