If you were hanging on for the release of Avatar 3D on Blu-ray, then you might be Pandora-less for a little longer than anticipated. Panasonic has confirmed to me that it’s nabbed the exclusive global distribution rights to the blockbuster title until February 2012. Until that point, it will only be available as a retail incentive to buyers of the brand’s 3DTVs and Blu-ray players.
The news will come as a blow to those who already own 3D screens but were looking forward to adding the world’s most popular 3D movie to their collections. It was widely anticipated that the 3D edition would hit the UK market early 2011. However, Panasonic UK’s press officer Sara Barrett told me, “Just to confirm the Avatar bundle deal does run until Feb 2012.”
This will doubtless bolster the second hand market for the rare disc. Copies are already trading in excess of £80 on eBay.
The length of the Avatar deal is a coup for the Japanese brand which has long been associated with the production, but it does highlight the content dilemma facing 3D fans as they struggle to justify the purchase of new screens when so little 3D Blu-ray material is available to buy on the open market. For the record, the 3D presentation is breathtakingly good. Read my review of the disc over on www.T3.com