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Onkyo TX-NR5008 review reveals a change of character for the best-selling brand

December 16th, 2010 · No Comments

TX-NR5008 open front The TX-NR5008 is the latest flagship AV receiver from Onkyo. The brand has been the dominant player in the market since 2009, often being the first to introduce new receiver technology. The fact that it has consistently got its product development timing right in such a fast moving market is a key reason for its success. Of course it helps that the AVRs tend to sound good too.

I’ve been a fan of the brand for some years now. Sensing the buzz building around the brand early on, I turned up on its doorstep in Osaka to find out what was making the company tick.

This family-run business was admittedly a little perplexed to find me stalking them on their home turf (apparently no one had done that before), but what I learnt over the following few days was that Onkyo, with a proud heritage in audio stretching back more than sixty years, was as passionate about AV as I was. Suddenly I began to take them a lot more seriously, and the kind of coverage they received in the UK changed.

TX-NR5008 rear
The TX-NR5008 is an interesting AVR in so much as it has a rather different character than previous models. It’s less visceral; to be honest I liked this facet of the Onkyo sound as it made home cinema so much fun. When I questioned the change with the brand, it confessed that the TX-NR5008 had been tuned with a different set of priorities. The aim was to tone down the aggressive home theatre nature and make it more musical. The thinking behind this was that a more mellow Onkyo would review better in certain quarters. The company may well be right. I just wonder if the kind of buyer prepared to pay over two grand for a hulking big AVR wants mellow. I suspect what they actually want is the kind of gamma-ray slam that Onkyo has made a virtue of. For more read my review over at Home Cinema Choice.

Exclusive Review: Onkyo’s TX-NR5008 flagship AVR | Home Cinema Choice

Tags: Hi-fi · Home cinema

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