PC World has announced that it is launching a project to develop the world’s most energy-efficient and environmentally friendly PC. Whilst PC World recognizes that carbon neutrality cannot be entirely achieved using existing manufacturing processes, the chain says it will work with global suppliers on the development of a PC built with cutting edge environmentally friendly components. The first carbon-neutral PC could be on shelves as early as the summer. PC World own brand computers include Advent and Ei System.
Components will be selected for their efficiency and low energy consumption and the PC will be manufactured in Europe, from recycled or recyclable materials, where possible, in line with the retailer’s “design to disposal” programe.  Bryan Magrath, commercial director of PC World said: “We’re harnessing the very latest technology and the expertise of cutting edge component developers to create the first ‘PC PC’. What isn’t widely understood is the enormous progress that has been made in the creation of energy efficient computing technology over the last few years. It’s a process that we expect to accelerate in the months and years ahead.” The new Windows Vista operating system will be installed on the new PC, enabling energy consumption benefits through the use of integrated power management systems.
The PC will also come with an advice booklet for customers on ways in which they can use their PCs to minimize environmental impacts through the use of technology, such as avoiding unnecessary car journeys by communicating via the internet, ordering goods and services and using online banking.