According to data released by The Digital Entertainment Group (DEG), a trade association that represents manufacturers of both hardware and content, more than 30 million US households now have at least one HDTV.
It’s estimated that 4.5 million HDTVs were sold in the first half of 2007, 50 per cent more than the same period of the pervious year. The CEA forecasts that 16 million HD TVs will be sold by the end of the year bring the US household total to more than 52 million, a penetration of 36 per cent. More than 20 per cent of US homes will at that point own more than one HDTV sets.