Pioneer took best display in show honours at the recent CES with its Extreme Black Concept Kuro plasma. The company says that its extreme contrast concept will challenge the contrast ratio debate by producing the industry’s first plasma that is absolute black with no measurable light emitting from the television. For more than a year, Project KURO has been a brand mantra within Pioneer that represents our commitment to deliver the most passionate and emotional entertainment experience possible,” said Russ Johnston, executive vice president of marketing and product planning for the Home Entertainment and Business Solutions Group at Pioneer Electronics US.
“The KURO technology concepts demonstrate how we are continuing to challenge the industry and stay above the commoditized flat panel television market – by literally ending the conversation about contrast ratio, a debate that has been in existence since television was first introduced, and creating a flat panel display so thin it becomes a canvas for entertainment.” Pioneer’s Extreme black prototype is so black that even when it is on with no image displayed, the television is invisible when you walk into a completely dark room. “It has a contrast ratio that is literally beyond measurement, rendering the debate of contrast ratio irrelevant and providing the consumer a rich picture filled with vibrant penetrating color.
Said Yoichi Sato, senior executive officer and chief technology executive at Pioneer Cooperation: “Pioneer technology has advanced to the point where we have achieved virtually zero idling luminance in more than six million cells, previously thought to be impossible. The result is, in essence, absolute black with no measurable light coming from the television. For consumers, this creates the experience that the image is floating in space, with a picture that has exceptional detail and vivid color.Pioneer also used the CEs to preview an advanced design concept for the world’s thinnest 50-inch display just 9mm thin. For more details click here.