Hitachi will change the shape of flat panel television when it introduces the its first Ultra Thin 35mm deep LCD TVs into the UK this spring. The Japanese giant says UT LCD is a new type of display is designed for a highly affluent and refined segment of consumers who seek luxury, style and prestige. Initially offered in three sizes (32inch , 37inch and 42inch), the displays include a variety of cutting edge technology.
The thinness of the displays was achieved through Hitachi’s proprietary implementation of a technology called EEFL, which affords greater power efficiency, delivers better and more flexible color accuracy and delivers a longer overall life span for the display.
The screen’s also have In Plane Switching (IPS), for a super-wide viewing angle. A vertical and horizontal viewing angle of 178 degrees maintains natural colors and brightness, making it ideal for watching TV with the whole family and friends. The larger models also incorporate anti-judder technology. All Hollywood movies flash 24 individual images each second. However, Hollywood’s 24 frames-per-second movie-making techniques do not match worldwide television systems, which show 50 (Europe) and 60 (US and Japan) frames each second.
When standard frame rate conversion is done, the viewer can often observe a jerky, troublesome visual effect that is called “judder.” It appears as if the image is jittery or stuttering and is especially noticeable when the picture pans or makes sweeping, side-to-side movements. In its new Ultra Thin line, Hitachi has implemented proprietary technology which accurately and automatically eliminates the jerky “judder” motion. It does so by creating interpolated frames based on the original film images. It smoothes out the movement and correctly matches the motion of the original movie.
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